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Website Redesign

Regional Service Business — Website Redesign

An illustrative redesign for a regional service business replacing a slow, dated template site with a fast, credible website built around lead generation.

Abstract editorial visual representing a regional service business website redesign project

Sample project — illustrative example, not a real client engagement.

Business type

Multi-location service business

Goals

  • Look as credible online as the business does in person
  • Make it obvious what the company does and where it serves
  • Generate more qualified phone and form leads

Scope

  • Discovery and content audit
  • New sitemap and information architecture
  • Custom design system
  • Rebuild of all core pages
  • Redirect plan to protect existing rankings

Page types

  • Home
  • Services
  • Service detail
  • Locations
  • About
  • Contact
Approach

How we'd run this project.

  • Anchor the homepage around the single most valuable action: requesting a quote.
  • Replace generic stock imagery with clean, branded visuals.
  • Restructure service pages around the customer's question, not the company's history.
  • Make location and contact information impossible to miss on every page.
Highlights

What ships.

  • Custom multi-page site with service and location templates
  • Mobile-first layouts with sticky call-to-action
  • On-page SEO foundation and schema
  • Form routing wired into the team's existing inbox

Outcome

A modern, fast website that finally matches the quality of the work the business actually does — and a clear, repeatable structure the team can grow into.

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