SEO & AEO Optimization
Search is no longer just ten blue links. We optimize your site for traditional search engines and for the AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Copilot — that increasingly answer your customers' questions before they ever reach a results page.
Who it's for
- • Businesses getting little or no organic search traffic
- • Companies whose competitors keep appearing in AI answers when theirs doesn't
- • Sites that rank reasonably but attract the wrong kind of visitor
- • Anyone about to launch and wanting the foundation right from day one
Problems it solves
- • You don't appear for the terms your customers actually search
- • AI assistants recommend competitors and never mention you
- • Traffic arrives but never turns into enquiries
- • Thin or duplicated pages that search engines quietly ignore
- • No structured data, so your pages are harder for machines to interpret
What you get.
Technical SEO audit and prioritised fix list
Keyword and search-intent research for your market
On-page optimization across your key pages
Structured data and schema markup
Answer-engine readiness pass (llms.txt, crawler access, citable content structure)
Analytics, Search Console, and rank tracking set up properly
How the project runs.
Audit
We crawl the site, review Search Console, and find what's actually holding it back.
Research
Keywords, search intent, competitors, and the questions AI engines are being asked in your market.
Fix
Technical issues, page structure, metadata, and schema — highest impact first.
Structure
Content shaped so both search engines and answer engines can quote it accurately.
Measure
Tracking in place so you can see rankings, traffic, and AI citations over time.
What's included
- • Full crawl and technical audit
- • Competitor and content-gap analysis
- • Titles, meta descriptions, and heading structure
- • Internal linking plan
- • Schema markup for your business and services
- • A written roadmap you can act on with or without us
Optional add-ons
- • Ongoing SEO retainer
- • Content writing
- • Local SEO and Google Business Profile
- • Link acquisition
Common questions.
SEO is about ranking in a list of results. AEO — answer engine optimization — is about being the source an AI assistant quotes when it answers a question directly. They overlap heavily: clean structure, clear answers, and credible content help both. AEO adds things like crawler access for AI bots, an llms.txt index, and writing in a way that is easy to quote accurately.
Find out where you actually stand in search — and in AI answers.
Send us your site and we'll come back with what's holding it back and what we'd fix first. No obligation, and we'll tell you straight if optimization isn't the right spend yet.